Delhaize - A new era of retail | Effie case 2019
Delhaize - A new era of retail

A new era
of retail

Silver Effie +
Mention of Excellence in Media Use
Delhaize
TBWA
Retail & e-tail

CLIENT
Delhaize
Jo Boone

Jo studied Communication Sciences at the Vrije Universiteit Brussel.

She started her career at Sanoma, where she focused on content advertising. Becoming a Senior Project Manager in the content advertising department of Sanoma, Jo lay the perfect foundation for her future Marketing career. Finishing her Sanoma track in 2015 as Account Director, she became the Content Manager for AXA.

As from 2017, Jo started a new chapter at Delhaize. She started off as Marketing Manager, responsible for the category Fruit & Vegetables, Local and Health. Today, Jo is the general Campaign and Media Manager for Delhaize.

Delhaize  Jo Boone

AGENCY
TBWA
Marieke Michils

After studying French and Spanish and graduating as a Master in Business Sciences at the Ghent University, Marieke started her career as an account at the Publicis agency.

After 5 years Marieke moved to Famous where she was promoted to Account Director for Delta Lloyd, Vandemoortele and Croky. Another 4 years later, Marieke started at TBWA, where she has been working on bpost and McDonald's.For the last 2 years she has been totally focused on the future of Delhaize as a Group Account Director.

TBWA - Marieke Michils