Respirer librement chaque jour avec Physiomer - Perrigo Belgium | Effie case 2018
Perrigo Belgium -Respirer librement chaque jour avec Physiomer

Respirer librement chaque jour avec Physiomer

Bronze Effie
TV Media Mention
Perrigo Belgium - Zenith
Pharma

CLIENT
Perrigo Belgium
Lieselotte Dewitte

Graduated in applied economics, Lieselotte started her career in telecommunications.

After 6 years, Lieselotte shifted her career in 2014 from B-to-B to consumer marketing. Working for Perrigo Belgium, Lieselotte finds her daily ambition in striving for Happy Healthy People.

As a Senior Brand Manager, Lieselotte is responsible for the Natural OTC brands. Together with her team, she drives Physiomer, Zaffranax and Phytosun to the next level.

Perrigo Belgium - Lieselotte Dewitte

AGENCY
Zenith
Davy Caluwaerts

Davy, lawyer by education, went on studying Communication Management. His first traineeship was at DuvalGuillaume Brussels where Isabel Peeters made him an offer he couldn't refuse: for 7 years he worked on brand building, creativity and touchpoint planning for brands like Dexia and Axion, Hyundai, VLAM, Senseo, Douwe Egberts, GAIA and Telenet.

In 2010 he leaves DuvalGuillaume to become Strategy Director at ZenithOptimedia (now Zenith). He works on wonderful brands such as Nestlé, L'Oréal, Mercedes-Benz, Perrigo and Disneyland Paris.

In 2016 he becomes Managing Director for the agency. In June 2018, Davy sets up a managing partnership with Karine Ysebrant and combines the agency brand lead with Chief Strategy Officer. Because blood is thicker than water.

Zenith - Davy Caluwaerts