That moment when our customers made the campaign - GrandVision Benelux | Effie case 2018
GrandVision Benelux - That moment when our customers made the campaign

That moment when our customers made the campaign

Bronze Effie
GrandVision Benelux - BBDO
Retail & E-tail

CLIENT
GrandVision Benelux
Ann Van de Velde

After graduating in business economics at Ghent University, Ann starts her career in retail at E5Mode. She switches to sweet FMCG: the candies of Van Melle and the biscuits of Bahlsen to practice several marketing functions.

She returns to retail, and is now marketing manager of Pearle Opticiens for over 10 years. Ann is very proud of her contribution to the strong growth of Pearle to the unassailable market leader in Belgium

GrandVision Benelux - Ann Van de Velde

AGENCY
BBDO
Lieve Raymaekers

With masters in linguistics and literature and in audiovisual communications at KU Leuven, Lieve starts at Columbia Advertising. After short periods in event marketing and BtoB communications, she has been account director at BBDO on brands in all sectors: 11.11.11, Douwe Egberts, Kom op tegen Kanker, Libelle, M&M's, NMBS, SP, Uncle Ben's, Winfield, Whiskas,…

Lieve is very proud of the long term relationship with Pearle Opticiens and of the very effective creative platform the agency created.

BBDO - Lieve Raymaekers