2018 Effie Finalisten
Voorafgaand aan de Effie Award Ceremony presenteren finalisten hun case op 28 september in short format tijdens het Effie Effectiveness Forum:
| Adverteerder | Case | Categorie | Agency |
| bpost bank | Zoveel is duidelijk | Banking | DDB Brussels |
| Palm | Samen genieten met Cornet | Consumer Goods | Dallas Antwerp |
| Child Focus | Closer than you think | Non-profit | Wunderman |
| Spadel | Spa Duo | Consumer goods | darwin |
| Mc Donald's | Building a better Mc Donald's | Consumer goods | TBWA |
| ING | Eigenlijk is een bank zo gek nog niet | Banking | mortierbrigade |
| Toerisme Vlaanderen | Mud Soldier | Leisure & entertainment |
Ogilvy |
| Telenet Business | De Digitale Versnelling | Telecom | TBWA |
| Continental Foods | Zeg het met Devos Lemmens | Consumer goods | LDV United |
| Bolero | Beleg-het-zelver | Banking | Kunstmaan |
| KBC | KBC Verzekeringen | Banking | TBWA |
| Volvo | Testdrive the commercial | Automotive | Famousgrey |
| Mobile Vikings | Stay restless | Telecom | mortierbrigade |
| Perrigo Belgium | Adem elke dag vrij met Physiomer | Pharma | Zenith |
| Grandvision Belenux | That moment when our customers made the campaign | Retail & E-tail | BBDO |
| Proximus | Always Close | Telecom | Pivott Digipolitans |
| Stichting Tegen Kanker & VAD | Tournée Minérale | Non-profit | Happiness Brussels |